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A Sponsorship program from Professional's Choice that Gives "Cash Back" to AQHA, NBHA, NHSRA and ACTRA Members

Press Release

Professional's Choice Sports Medicine Products, Inc. announces its new sponsorship program, the GrassRoots Awards Sponsorship Program, or "GRASP" for short. This program was developed to benefit every AQHA, NBHA, NHSRA, ACTRA member and their local associations, regardless of the association's size or area of discipline.

GRASP is simple. Each local association earns "rewards" for every Professional's Choice product its members buy. Not only that, but the individual members themselves also earn Rewards in the form of checks, sent directly to them from Professional's Choice, much like how a rebate works. For every dollar a member receives back from Professional's Choice, an equal dollar amount is deposited into their local association's GRASP account as credit that can be used to purchase products for the association's awards. These awards can be used as prizes, incentives or year-end awards. An average size association can easily earn hundreds of dollars worth of awards products each year.

Every Professional's Choice product has been assigned a "reward value" based upon the purchase price of the product and there is a chart that tells members how much in Rewards each product earns. Professional's Choice makes it easy for each local association and its members to participate in GRASP. Visit their website at for details or call toll-free at 1-800-331-9421.

Dal Scott, founder and CEO of Professional's Choice, explains, "We love horses, we love dedicated horse people and we love this industry. In an effort to show our appreciation and gratitude we have endeavored to find various ways to give back. Through the years we have supported numerous worthwhile causes and charities, along with many sponsorships, big and small. We see GRASP as a way we can give back to the core of our industry - by rewarding the thousands of customers who have been so loyal to us."

Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boots and the SMx™ Air-Ride™ Saddle Pad and authorized licensee for Wrangler® Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horsemen alike.