Circle Y Saddles Launches New Website

Western Horse Tack Press Release

Circle Y Saddles, Inc., America’s leading saddle brand, has proudly launched its new website Designed for the consumer, the site is a new direction for the well known western saddle manufacturer. In addition to the product line, provides product and dealer information, catalog and contact requests, and a dealership search mode. The site has experienced a complete overhaul and now reflects the heritage and tradition for which Circle Y is known.

Under new ownership since July 2003, Circle Y Saddles, Inc. has focused its marketing efforts on the consumer. The completion of the new site was a goal from the beginning. “Because of increasing use of the web by consumers for information, we have pushed hard to get this site up and running as fast as possible,” said Mark Jemelka, General Manager of Circle Y. “It was important that the old site be updated with our new products and that the saddle buyer be able to find their nearest dealer,” he added.

Circle Y’s product selection on the site is representative of the most popular styles and items. Barrel, roping, cutting, trail, ranch, team penning, reining and show saddles each have a distinctive page on the site. Bridles, breast collars, show halters and other accessories have been included. The new first edition Circle Y catalog is available at the request form in the site.

Because Circle Y products are sold exclusively through its authorized dealer network, a dealer locator on the site allows visitors to search for the store nearest to their zip code location. Leading dealers of Circle Y products are listed.

For more specific product information, visitors to may clic on the FAQ page. There they will find answers to the frequently asked questions about saddle fit for horse and rider, product care, design, and quality of manufacturing.

“The future growth of Circle Y Saddles is tied to its ability to be up to date with technology and to provide the best customer service possible. This new site is a major step in that direction,” stated Jemelka.

About Circle Y

Circle Y started saddle manufacturing in 1960 in the small Texas town of Yoakum. Still located there, Circle Y continues to produce high quality saddles and tack with the heritage and tradition the company was founded on.

With a vision to build the finest product possible, founder Leland Tucker created Circle Y from the ground up. The company continued to be family operated until 2000. In 2003 under new ownership Circle Y has rekindled its founder’s commitment to be the world’s leader in product design, innovation and quality.

Today, Circle Y Saddles, Inc. is America’s leading saddle brand. Establishing this with stylish and innovative products, Circle Y products reflect the current trends in design, and that are ahead of the industry in technology.

The patented Flex-Lite™ tree design was the result of Circle Y’s desire to obtain the best saddle fit for a broad selection of horses. It has been incorporated into many of the different types of saddles made by the company.

Answering the need for comfort in the saddle, Circle Y’s Softee™ seat jockey and fender leather provides a “ready to ride” feel which minimizes the rider’s knee and ankle strain.

Circle Y makes saddles for many western disciplines. Showing, reining, trail riding, Arabian, team penning, cutting, roping, barrel racing, and ranch work saddles of many designs give riders several choices to meet their needs. Saddles and tack are made from the finest leathers available in the industry. Hardware, silver trim and finishes are of the highest quality. Experienced craftsmen build each saddle with the same care found in Circle Y products from the beginning.

In addition to saddles, bridles and breast collars, Circle Y has a complete selection of show halters. Accented with beautiful silver and tooling patterns, these halters will enhance any horse’s head.

Chaps and chinks are also a Circle Y specialty. Whether for showing or schooling, the chaps provide a durable protection for the rider’s leg. All sizes and many colors give riders a complete selection.

Circle Y products are sold exclusively through authorized Circle Y dealers. Hundreds of dealers throughout the United States and Canada, and others world wide, provide selection and product knowledge. Thousands of satisfied Circle Y customers, from professional to novice, ride saddles provided by their Circle Y dealers.

Circle Y Saddles, Inc. will continue to be the leader in the industry, always looking forward, for years to come.
© 2004-2012 Horse Tack Review

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