National Western Stock, Rodeo, Horse Show - January 10-25

Press Release

Long Long-time stock contractor named to ProRodeo Hall of Fame A Sterling, Colo., native, Mike Cervi is a two-time PRCA Stock Contractor of the Year (1983, 2001) who has produced many of the country's biggest rodeos for three decades. He runs the National Western Stock Show & Rodeo in Denver, as well as other prominent rodeo events, including RodeoHouston, and the San Antonio Stock Show and Rodeo.

As one of the sport's primary stock contractors, Cervi is known for his relentless work ethic and attention to detail. At any of his rodeos, Cervi can be found doing an array of duties. He rarely rests. He owns and operates both Cervi Championship Rodeo and the Beutler Bros. and Cervi Rodeo Company.

Cervi has more than 600 head of bucking stock on his Colorado ranches. His companies have won a total of nine stock of the year awards. He has served as one of the stock contractor representatives on the PRCA Board of Directors since 1998.

Stock Show’s Catch how’s Catch-A-Calf contest is a Colorado family’s tradition Samantha Allmer of Briggsdale, Colo., is the fifth Allmer in two generations to capture a calf during the National Western’s 4-H Catch-A-Calf contest. Following in the footsteps of her father, two uncles and her brother, Samantha grabbed a calf during the 2003 Stock Show and will return to compete during the second phase of the competition at the 2004 Stock Show.

In its 70th year, the Catch-A-Calf Contest has awarded nearly 3,000 steers to 4-H members hailing from the western United States. National Western Stock Show’s longest running program of practical beef cattle management, The program is designed so successful catchers feed their calf out and return the animal one year later as a market steer. The market animals are then judged by pounds gained, improvement in quality, carcass quality and the member’s record book.

Volunteer organization reports rapid growth.
The National Western volunteer organization has grown from 100 original members to more than 450 people who contribute more than 25,000 hours of service to the National Western Stock Show annually.

While the volunteer program wasn’t implemented in its current form until 1991, volunteers have played a role since the first Stock Show in 1906. From the livestock barns and information booths to the education program and the art gallery, volunteers help ensure the success of each National Western Stock Show.

The volunteer program is run under the direction of a volunteer coordinator. The nine-member Volunteer Committee establishes policies and procedures governing the volunteers and oversees the management of the entire program. A volunteer director and assistant director implement set policies, and more than 40 captains and assistant captains train the individual volunteers who work in 17 different volunteer service areas.
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