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A Horse Extravaganza: New Outdoor Expo Launches Horse Program for Recreational Riders

Press Release

January 20, 2004 – Woodstock, Ontario – Outdoor enthusiasts interested in leisure horses and recreational riding will have a great opportunity to learn about horse products and services, issues facing horse owners and how to get involved in the industry during next spring’s premier of the Great Canadian Outdoor Expo, Canada’s first “outdoor outdoor” expo debuting June 11 to 13, 2004.

The Horse Extravaganza will feature live demonstrations, trail riding, various breeds and associations, educational presentations and a range of commercial exhibits on tack, equipment, nutrition, tourism and more.

“The Great Canadian Outdoor Expo will provide a wonderful venue for the novice to learn more about horses and the industry, first hand,” says Paul Maguire of Can-Am Equine Marketing Inc. and co-ordinator of the Expo’s Horse Extravaganza. “You don’t have to own a horse to discover the opportunities this great hobby has to offer.”

The horse industry in Ontario is significant, with around 325,000 horses in the province on 50,000 farms. It is also the third largest agricultural export. Dr. Robert Wright, a veterinary scientist and extension specialist with the Ontario Ministry of Agriculture and Food says the leisure horse industry is growing in Ontario, especially in the area of agri-tourism. Almost 45,000 horses in the province are involved in the recreational/leisure category, representing 15 per cent of non-racing horses.

Along with the Horse Extravaganza, the Great Canadian Outdoor Expo will showcase 10 distinct expos during the three-day event, covering the gamut of outdoor activities. They include the Backyard Expo, Camping Expo, Cottage Expo, Food Expo, Gardening Expo, Golf & Games Expo, Hully Gully the Ultimate Toy Store Water Expo, Kubota Wheels Expo, Shimano Sportsmen Expo and the Travel Expo. Visitors of all ages will have a unique opportunity to test out equipment and gear in a real-life setting. Unique to the Expo will be a new, two-acre Ducks Unlimited Canada Wetland/Farm Pond that has been constructed on the permanent site of the Great Canadian Outdoor Expo. Scheduled for the pond so far is the Shimano Fishing School; Techni-Cal Amateur Retriever Trials; Hully Gully BassMasters demonstration; fish feeding demos; and canoeing and kayaking “Ride & Drives.” Ducks Unlimited Canada will also feature educational programming around the pond, highlighting the importance of water conservation, wetland management and more. The Great Canadian Outdoor Expo is Canada’s first hands-on demonstration expo held in the great outdoors. It will be held June 11 to 13, 2004 at Canada’s Outdoor Park near Woodstock, Ontario, just 10 minutes off Hwy. 401. The Horse Extravaganza will be housed under a 50 ft. by 140 ft. Cover-All fabric building and in the Equine Dome, a 70-foot diameter fabric structure. Visit to find out more about this unique Expo and the Horse Extravaganza.